Multitalented. Your BMW Intelligent Personal Assistant.

Vehicle expert and personal assistant all in one. Your cloud-based BMW Intelligent Personal Assistant is your smart helper. It’s by your side as you drive every day, and always knows how best to help. In Neue Klasse models, it interacts even more personally and tailored to your needs.

Due to regular software updates, showed screen designs in the communication may differ from the actual screen design in your car.
Electric range and charging values according to WLTP for demonstration and comparison purposes. Real-life values and charging performance depend on vehicle equipment, the state of charge and health of the battery, battery temperature, individual driving profile, use of auxiliary users, ambient temperature, and the charging power provided at the charging station.

How your Personal Assistant supports you.

The BMW Intelligent Personal Assistant is always at your service whether you are navigating or controlling entertainment, communication or vehicle functions. The more updated the Operating System in your BMW, the more intuitive and personal the interaction. How you benefit:

Discover your BMW Assistant that keeps on learning. Personalised and always up to date.

“Hey BMW”. Simply speak and your BMW will help you.

Your BMW Intelligent Personal Assistant is becoming more and more efficient. You can now start functions, like searching for and playing your favourite songs and playlists, with intuitive voice commands. Just say “Hey BMW” or use the button on the multifunction steering wheel.

Thinks ahead and anticipates.

Are there features of your BMW that you are not yet familiar with? The BMW Intelligent Personal Assistant explains, for example, entertainment offers or assistance systems. It also proactively presents suggestions in line with your driving behaviour. These suggestions are personalised and situation-based in Neue Klasse models. All you need to do is say “Yes” to accept suggestions that appear in the BMW Panoramic Vision.

Thinks ahead and anticipates.

Are there features of your BMW that you are not yet familiar with? The BMW Intelligent Personal Assistant explains, for example, entertainment offers or assistance systems. It also proactively presents suggestions in line with your driving behaviour. These suggestions are personalised and situation-based in Neue Klasse models. All you need to do is say “Yes” to accept suggestions that appear in the BMW Panoramic Vision.

Automates driving habits and routines.

The Assistant learns your habits. For instance, if you regularly drive into your company’s car park, your side window will open automatically. The new BMW Operating System X lets you create a routine based on different functions that you use regularly. If you wish, Sport mode, air conditioning or massage functions can be combined into a routine and automatically started together.

Frequently asked questions about the BMW Intelligent Personal Assistant.


How do I activate the BMW Intelligent Personal Assistant and “Hey BMW”?

To activate the BMW Intelligent Personal Assistant in your BMW for the first time, use your BMW ID to log on in the vehicle. Next, press the microphone button on the multifunction steering wheel to launch the Personal Assistant setup wizard, consent to the Privacy Policy and activate the “Hey BMW” password.


What can I get the BMW Intelligent Personal Assistant to do using voice control?

The BMW Intelligent Personal Assistant provides quick access to functions like navigation, communication, entertainment, and vehicle controls. You can use voice commands to activate seat or steering wheel heating, adjust the interior temperature, or open the windows. Start calls, get directions home, check vehicle status, and much more. Simply say, for example, “Activate my seat heating,” or “I’m cold.” “Call Max Mustermann,” or “Tell me a joke.“ You can also control entertainment functions, like searching for or streaming music. You can search by playlist, track or artist and play specific songs after connecting your Amazon account.¹


Find out more


What voices does the BMW Intelligent Personal Assistant have?

A male or a female BMW voice are available to you in vehicles with BMW Operating System 9 or later. Vehicles with BMW Operating System 7, 8 and 8.5 come with a female voice.¹


What intelligent features does the BMW Intelligent Personal Assistant offer?

The BMW Intelligent Personal Assistant offers a great many intelligent features that make controlling your vehicle easier than ever. The Personal Assistant proactively makes suggestions about using vehicle functions, for example. With its awareness of the vehicle status and outside environment, it can automate functions, like opening the window when you arrive at your company’s car park. Routines can now be accessed with the BMW Operating System X. Several functions that are regularly used, such as air conditioning or massage, can be performed simultaneously in the “Journey start” or “Arrival at home” routine.


Which vehicles can use the BMW Intelligent Personal Assistant?

The BMW Intelligent Personal Assistant is available in different BMW models with BMW Operating System 7 or later. The BMW Operating System X offers the largest range of features.¹

More Digital Services & Apps.

BMW ConnectedDrive overview.

Digital services, as you need them. BMW ConnectedDrive is your intelligent connection to the outside world. Receive tailor-made, up-to-date apps over the air at any time.

To the BMW ConnectedDrive overview

BMW iDrive.

Enjoy an intuitive In-Car Experience with the BMW Operating System, displays and operating elements, plus powerful data processing.

To the BMW iDrive

BMW ConnectedDrive overview.

Digital services, as you need them. BMW ConnectedDrive is your intelligent connection to the outside world. Receive tailor-made, up-to-date apps over the air at any time.

To the BMW ConnectedDrive overview

BMW iDrive.

Enjoy an intuitive In-Car Experience with the BMW Operating System, displays and operating elements, plus powerful data processing.

To the BMW iDrive

Legal notice.

Due to regular software updates, showed screen designs in the communication may differ from the actual screen design in your car.
Electric range and charging values according to WLTP for demonstration and comparison purposes. Real-life values and charging performance depend on vehicle equipment, the state of charge and health of the battery, battery temperature, individual driving profile, use of auxiliary users, ambient temperature, and the charging power provided at the charging station.
¹ Availability and features may vary depending on country, model, production date, software version and your chosen optional equipment.