EXCLUSIVE BENEFITS FOR THE PRIVILEGED FEW.

Your desire for excellence extends beyond driving—it’s how you live. BMW Excellence Club offers unparalleled luxury with exclusive dining, members-only events, track days, drives, and networking, all reserved for the select few.

LUXURY ABOVE AND BEYOND.

1. 

SERVICE HOME PICK-UP.

This exclusive privilege allows owners of premium BMW vehicles to enjoy doorstep delivery when purchasing a new car or using services at BMW showrooms.For example, when a customer brings their vehicle in for service, BMW staff will return the vehicle directly to their home upon request. This privilege is valid for up to 2 years from the date of vehicle handover.

2.

PRIORITY SERVICE.

With this exclusive privilege, BMW Excellence Club (BEC) members receive priority treatment when visiting authorized BMW service centers.Whether for routine maintenance or repairs, BEC customers are always placed at the top of the service queue. This privilege is valid for 3 years from the date of vehicle handover.

3. 

CAR SPA.

With this privilege, BMW customers receive complimentary premium car care, including both an exterior detailing package and an interior care package. This benefit is available once per year and is valid for 5 years from the date of purchase.

1. 

SERVICE HOME PICK-UP.

This exclusive privilege allows owners of premium BMW vehicles to enjoy doorstep delivery when purchasing a new car or using services at BMW showrooms.

For example, when a customer brings their vehicle in for service, BMW staff will return the vehicle directly to their home upon request. This privilege is valid for up to 2 years from the date of vehicle handover.

2.

PRIORITY SERVICE.

With this exclusive privilege, BMW Excellence Club (BEC) members receive priority treatment when visiting authorized BMW service centers.

Whether for routine maintenance or repairs, BEC customers are always placed at the top of the service queue. This privilege is valid for 3 years from the date of vehicle handover.

3. 

CAR SPA.

With this privilege, BMW customers receive complimentary premium car care, including both an exterior detailing package and an interior care package. This benefit is available once per year and is valid for 5 years from the date of purchase.

4.

PRESTIGE SHUTTLE.

Prestige Shuttle - With this privilege, customers may register to use a private car and chauffeur when traveling for business in Ho Chi Minh City, Da Nang, or Hanoi. The benefit is valid for 3 years from the date of vehicle handover and is limited to 2 times per year. Advance registration is required at least 5 working days before use, along with flight and hotel information.

5.

EXCLUSIVE EVENTS.

With this privilege, members of the BMW Excellence Club are invited to attend exclusive BMW-hosted events, such as gastronomy evenings and golf tournaments. These events take place in major cities like Ho Chi Minh City, Hanoi, and across other international destinations. Customers may be invited to attend up to 2 events per year, valid for 1 year from the date of vehicle handover.


6.

ACCOR PLUS MEMBERSHIP.

Accor Plus Membership – Customers will receive a complimentary stay voucher and F&B privileges at premium hotels and restaurants across the Asia-Pacific region. This privilege is valid for 1 year from the date of vehicle handover.

7.

GOLF DRIVING RANGE OFFER.

This meaningful privilege is designed for customers who enjoy golf. BEC members will receive a voucher to access a golf driving range (with service provided), based on the customer’s preferred location. This benefit is valid for 1 year from the date of vehicle handover.

4.

PRESTIGE SHUTTLE.

Prestige Shuttle - With this privilege, customers may register to use a private car and chauffeur when traveling for business in Ho Chi Minh City, Da Nang, or Hanoi. The benefit is valid for 3 years from the date of vehicle handover and is limited to 2 times per year. Advance registration is required at least 5 working days before use, along with flight and hotel information.

5.

EXCLUSIVE EVENTS.

With this privilege, members of the BMW Excellence Club are invited to attend exclusive BMW-hosted events, such as gastronomy evenings and golf tournaments. These events take place in major cities like Ho Chi Minh City, Hanoi, and across other international destinations. Customers may be invited to attend up to 2 events per year, valid for 1 year from the date of vehicle handover.

6.

ACCOR PLUS MEMBERSHIP.

Accor Plus Membership – Customers will receive a complimentary stay voucher and F&B privileges at premium hotels and restaurants across the Asia-Pacific region. This privilege is valid for 1 year from the date of vehicle handover.

7.

GOLF DRIVING RANGE OFFER.

This meaningful privilege is designed for customers who enjoy golf. BEC members will receive a voucher to access a golf driving range (with service provided), based on the customer’s preferred location. This benefit is valid for 1 year from the date of vehicle handover.

A WORLD OF LUXURY AWAITS YOU

WITH BMW LUXURY CLASS.

EXPERIENCE CALENDAR 2025.

CANNES FILM FESTIVAL
13 – 24 MAY

The Cannes Film Festival is a premier international film event, celebrating cinema with top filmmakers and celebrities. It showcases groundbreaking films from across the globe.

CONCORSO D’ELEGANZA
24 – 26 MAY

Held at Lake Como, this exclusive event celebrates classic cars and rare automotive designs. It’s a gathering of car enthusiasts and collectors showcasing timeless craftsmanship.

ART BASEL
16 – 22 JUNE

Art Basel in June is a leading contemporary art fair that features top galleries and artists. It’s a major event for collectors and art lovers worldwide.

BMW INTERNATIONAL OPEN
2 – 6 JULY

The BMW International Open is a key European golf tournament, attracting top international players. It’s known for its competitive play and world-class courses.

CANNES FILM FESTIVAL
13 – 24 MAY

The Cannes Film Festival is a premier international film event, celebrating cinema with top filmmakers and celebrities. It showcases groundbreaking films from across the globe.

CONCORSO D’ELEGANZA
24 – 26 MAY

Held at Lake Como, this exclusive event celebrates classic cars and rare automotive designs. It’s a gathering of car enthusiasts and collectors showcasing timeless craftsmanship.

ART BASEL
16 – 22 JUNE

Art Basel in June is a leading contemporary art fair that features top galleries and artists. It’s a major event for collectors and art lovers worldwide.

BMW INTERNATIONAL OPEN
2 – 6 JULY

The BMW International Open is a key European golf tournament, attracting top international players. It’s known for its competitive play and world-class courses.

BMW CHAMPIONSHIP
13 – 17 AUGUST

The BMW Championship is one of the PGA Tour’s most prestigious events. It gathers top golfers to compete for a spot in the season-ending Tour Championship.

FRIEZE SEOUL
3 - 6 SEPTEMBER

Frieze Seoul is a contemporary art fair featuring global galleries and artists. It’s a platform for innovative art and international cultural exchange.

BMW PGA CHAMPIONSHIP
10 – 14 SEPTEMBER

The BMW PGA Championship is a major European Tour event held at Wentworth Club. It’s known for high-level golf and top-tier international players.

BMW BERLIN MARATHON
21 SEPTEMBER

The BMW Berlin Marathon is one of the world’s most iconic running events. It’s famous for its fast course and record-breaking performances.

BMW CHAMPIONSHIP
13 – 17 AUGUST

The BMW Championship is one of the PGA Tour’s most prestigious events. It gathers top golfers to compete for a spot in the season-ending Tour Championship.

FRIEZE SEOUL
3 - 6 SEPTEMBER

Frieze Seoul is a contemporary art fair featuring global galleries and artists. It’s a platform for innovative art and international cultural exchange.

BMW PGA CHAMPIONSHIP
10 – 14 SEPTEMBER

The BMW PGA Championship is a major European Tour event held at Wentworth Club. It’s known for high-level golf and top-tier international players.

BMW BERLIN MARATHON
21 SEPTEMBER

The BMW Berlin Marathon is one of the world’s most iconic running events. It’s famous for its fast course and record-breaking performances.

BMW LADIES CHAMPIONSHIP
25 – 28 SEPTEMBER

The Ryder Cup is a prestigious golf competition between the US and Europe. It celebrates teamwork and sportsmanship in a highly competitive setting.

FRIEZE LONDON
15 - 19 OCTOBER

Frieze London is a leading contemporary art fair, showcasing innovative works from international galleries. It’s a hub for the latest trends in global art.

ART BASEL MIAMI
5 - 7 DECEMBER

Art Basel Miami is a global art fair featuring contemporary works from top galleries worldwide. It’s a key event for collectors and art enthusiasts.

BMW LADIES CHAMPIONSHIP
25 – 28 SEPTEMBER

The Ryder Cup is a prestigious golf competition between the US and Europe. It celebrates teamwork and sportsmanship in a highly competitive setting.

FRIEZE LONDON
15 - 19 OCTOBER

Frieze London is a leading contemporary art fair, showcasing innovative works from international galleries. It’s a hub for the latest trends in global art.

ART BASEL MIAMI
5 - 7 DECEMBER

Art Basel Miami is a global art fair featuring contemporary works from top galleries worldwide. It’s a key event for collectors and art enthusiasts.

Contact our hotline at 1800 1101 or visit your nearest showroom for registration support and detailed consultation.

PAST EVENT HIGHLIGHTS.