SPECTACULARLY INNOVATIVE.

The design of the BMW i3.

The consistently sustainable design of the BMW i3 makes it the perfect vehicle for urban environments in the megacity: driven by pure electric power and customised for the requirements of a sustainable and emission-free mobility, it embodies an intelligent form of travel. The vehicle represents an integrated and harmonious concept where every detail has been optimised to its purpose. This can be seen in the functionally dynamic exterior and in the clean and reduced interior space.

SPECTACULARLY INNOVATIVE.The design of the BMW i3.

The consistently sustainable design of the BMW i3 makes it the perfect vehicle for urban environments in the megacity: driven by pure electric power and customised for the requirements of a sustainable and emission-free mobility, it embodies an intelligent form of travel. The vehicle represents an integrated and harmonious concept where every detail has been optimised to its purpose. This can be seen in the functionally dynamic exterior and in the clean and reduced interior space.

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DESIGN PHILOSOPHY.

BMW i stands for a visionary automobile and a new understanding of premium mobility characterised by a consistent alignment towards sustainability. The inspiring, future-orientated design of the BMW i vehicles makes this something to be experienced in all its facets. It authentically visualises the innovative technology of the vehicles and transfers values such as lightness, safety, and efficiency onto the exterior and interior design. The result is a unique aesthetic which gives the vehicles their own unique identity. Born from the desire for sustainability and efficiency, the design of the BMW i vehicles is clean, reduced, homogenous and dynamic at the same time. Smooth surfaces, accentuated by sparse use of precise edges, appear to be cast from one piece. In conjunction with functional details and innovative solutions, this results in an exciting, modern design language that clearly formulates the future orientation of the vehicles.

EXTERIOR DESIGN.

Agile and compact proportions visualise the manoeuvrability of the BMW i3. Viewed from the side, the window design and door sills create a dynamic form. The flowing silhouette and long wheelbase give an impression of the ample space in the passenger compartment, while short overhangs on the front and rear of the vehicle facilitate parking even in tight spaces. Opposing doors offer convenient access to the open design of the passenger compartment.

One particularly special characteristic feature of the BMW i3 is the so-called ‘black belt’ which runs from the bonnet over the roof to the rear of the vehicle and gives the vehicle body a particularly light visual appearance. The typical BMW i streamflow design can be seen in the merging form of the window surfaces in the rear and provides for an especially good all-around view. Large 19 inch wheels reduce rolling resistance and, together with aerodynamic details, ensure highest efficiency.

  • Distinctive front
  • Unmistakeable rear

INTERIOR DESIGN.

The specific design of the LifeDrive architecture of the BMW i3 opens a completely new world of design possibilities for vehicle interiors. By locating the energy storage in the floor of the Drive module, no centre tunnel divides the interior. The entire Life module is available as an interior space and offers a completely new feel with an innovative and yet futuristic impression and unique new functionality.
The ample size of the Life module of the BMW i3 allows passengers to sit higher and look out over the interior landscape. This raised seating position is referred to as the ‘semi-command’ position and also provides for a clear overview in hectic city traffic. It also makes entering and exiting the vehicle more comfortable. Because the interior space is no longer divided by a central tunnel, it is easy to switch sides and exit the vehicle on the opposite side, when necessary, which is very convenient in difficult and tight parking situations.

  • Free-standing steering column and gear selection lever
  • Use of sustainable materials

INTERIOR WORLDS.

In all versions of the BMW i3, textiles are functionally utilised to impart a modern and young aesthetic. The textile surfaces have sound-absorbing properties that create pleasant acoustics in the interior and also contribute to heat management in the seats. The equipment options consciously forego the use of black elements and together with the structured textiles ensure a bright and fresh impression that perfectly complements the use of natural fibres. The fibres and structure of the renewable resources used for the surfaces are allowed to shine through the anthracite surfaces instead of using black. Four different, perfectly-matched interior worlds ATELIER, LOFT, LODGE and SUITE express the character traits of the BMW i3.

  • Atelier
  • Loft
  • Lodge
  • Suite

SUSTAINABILITY AND MATERIALS.

The character of the brand can be seen in the colour and material design of BMW i: ‘Next Premium’. In the foreground, the emphasis is on naturalness and modernity while creating an exclusive and innovative interior experience. BMW i is a pioneer and innovator in a new understanding of mobility characterised by sustainability. Thus, the interior of the BMW i3 is an interpretation of this sustainability typical of the brand and realised by new and innovative materials which are appropriate to the premium claim.
The interior of the BMW i3 is distinguished by the visible use of natural materials. The natural fibres in the side trim and the instrument panel are resource-conserving and underscore both the sustainability as well as the premium claim of BMW i.

  • Naturally-tanned leather
  • Certified wood from responsible sources
  • Textile materials with recycled resources