BMW i stands for a visionary automobile and a new understanding of premium mobility characterised by a consistent alignment towards sustainability. The inspiring, future-orientated design of the BMW i vehicles makes this something to be experienced in all its facets. It authentically visualises the innovative technology of the vehicles and transfers values such as lightness, safety, and efficiency onto the exterior and interior design. The result is a unique aesthetic which gives the vehicles their own unique identity. Born from the desire for sustainability and efficiency, the design of the BMW i vehicles is clean, reduced, homogenous and dynamic at the same time. Smooth surfaces, accentuated by sparse use of precise edges, appear to be cast from one piece. In conjunction with functional details and innovative solutions, this results in an exciting, modern design language that clearly formulates the future orientation of the vehicles.