THE NEW 7

THE NEW 7

THE NEW 7

Master every performance, enjoy every moment. The BMW 7 Series Sedan stands for self-assured presence, exceptional performance and maximum comfort. The emotive language of the elegant design together with that special atmosphere of well-being in the interior thanks to the supreme quality of details, individual styling options and technical innovations make it the epitome of the BMW luxury class. Smoothness meets exclusivity. Luxury meets performance.

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ATTRIBUTES OF A STRONG CHARACTER.

THE HIGHLIGHTS OF THE BMW 7 SERIES SEDAN

BMW 7 Series Sedan: close-up of front with big kidney grille and laserlight

UNPARALLELED PRESENCE

BMW 7 Series Sedan: close-up of high-quality leather seats

HIGHEST STANDARDS

BMW 7 Series Sedan: close-up of 750Li badge on the rear

POWER WITHOUT LIMITS

BMW 7 Series Sedan: man sits in BMW and uses Connectivity features

ALWAYS THE RIGHT SETTING

Driving Assistance Systems: BMW 7 Series Sedan driving in front of urban setting

SMOOTHLY HEADING TOWARDS THE FUTURE

BMW 7 Series Sedan: close-up of front with big kidney grille and laserlight

UNPARALLELED PRESENCE

THE FRONT DESIGN OF THE BMW 7 SERIES SEDAN

BMW 7 Series Sedan: close-up of high-quality leather seats

HIGHEST STANDARDS

THE EXCLUSIVE MATERIALS OF THE INTERIOR

BMW 7 Series Sedan: close-up of 750Li badge on the rear

POWER WITHOUT LIMITS

THE V8 ENGINE AND THE HYBRID DRIVE WITH A NEW 6-CYLINDER PETROL ENGINE

BMW 7 Series Sedan: man sits in BMW and uses Connectivity features

ALWAYS THE RIGHT SETTING

THE CONNECTIVITY FEATURES

Driving Assistance Systems: BMW 7 Series Sedan driving in front of urban setting

SMOOTHLY HEADING TOWARDS THE FUTURE

THE BMW DRIVING ASSISTANCE SYSTEMS

TRAITS OF A GRAND CHARACTER

THE DESIGN OF THE BMW 7 SERIES SEDAN

At the centre of attention: the BMW 7 Series Sedan impresses from the very first moment with its exceptional presence. The self-assured character is primarily underlined by the distinctive front. In the side, the vertical Air Breather emphasizes the height of the vehicle. The interplay between the paint finish in Bernina Grey with shimmering amber effect creates an elegance that, when combined with the optional 20" wheels, delivers a statement of commanding dynamics. A greeting from the Welcome and Goodbye light staging beckons before you even enter your BMW. The interior welcomes you with exclusive, high-quality materials which, together with the innovative connectivity features, produce a hitherto unachieved ambience.

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BMW 7 Series Sedan: front view in dimmed light

GROUND-BREAKING EXTERIOR DESIGN

BMW 7 Series Sedan: Light staging on the rear, close-up

WELCOME & GOODBYE LIGHT STAGING

BMW 7 Series Sedan: close-up of laserlight with blue-white beams

PIONEER OF FORESIGHT: THE LASER LIGHT

BMW 7 Series Sedan: close-up of wheels with multi-spoke design

NEW WHEEL STYLING WITH IMPRESSIVE MULTI-SPOKE DESIGN

BMW 7 Series Sedan in Bernina Grey in three-quarter rear view surrounded by beam of light

EXCLUSIVE BERNINA GREY WITH SHIMMERING AMBER EFFECT

Light concept: BMW 7 Series Sedan rear view

UNIQUE REAR DESIGN

BMW 7 Series Sedan interior: light incidence through Panorama glas roof

ELEGANT AND HIGH-QUALITY INTERIOR DESIGN

MAKING THE WORLD YOUR HOME.

THE CONNECTIVITY FEATURES OF THE BMW 7 SERIES SEDAN

Arrive while on the move: thanks to the innovative digital services of the BMW 7 Series Sedan. With Connected Navigation you have many options to make your journey even more comfortable and personalised. BMW Connected ensures a seamless connection between your smartphone and your vehicle, thus allowing you to plan and interact faster. At the same time, you communicate with your BMW quite naturally via your BMW Personal Assistant, incl. offboard speech processing, or you can operate various functions easily via BMW Connected App. The BMW 7 Series Sedan – a new form of mobility. A new way of being at home.
BMW 7 Series Sedan: BMW Operating System 7.0 on Control Display
BMW 7 Series Sedan: close-up of the BMW Live Cockpit Professional

EXPERIENCE MODES

BMW 7 Series Sedan: BMW Operating System 7.0 on Control Display

BMW OPERATING SYSTEM 7.0

MICROSOFT OFFICE 365

BMW 7 Series Sedan: close-up of the BMW Live Cockpit Professional

BMW LIVE COCKPIT PROFESSIONAL

LEADING THE WAY.

INNOVATIVE TECHNOLOGIES OF THE BMW 7 SERIES SEDAN

Be fully up to date while taking the first step: the BMW Intelligent Personal Assistant of the BMW 7 Series Sedan makes it possible. Perhaps you need help, want to find a particular place or read your e-mail while travelling – with “Hey BMW” you start the natural interaction. At the same time, the apps and services of your BMW always remain fully up to date thanks to the Remote Software Upgrade. And with the pioneering driving assistance systems of the Driving Assistant Professional, such as the Steering and Lane Control Assistant or the systems of the Parking Assistant Plus, such as the innovative Reversing Assistant, you are ready to take new paths at any time.

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BMW Intelligent Personal Assistant: man drives BMW, close-up of Live Cockpit Professional

BMW INTELLIGENT PERSONAL ASSISTANT.

BMW Remote Software Upgrade: close-up of the instrument cluster

REMOTE SOFTWARE UPGRADE.

BMW 7 Series Sedan: view from behind to the Rear-seat Entertainment with HD Touch Screens

REAR-SEAT ENTERTAINMENT WITH HD TOUCH SCREENS.

BMW Reversing Assistant: Rear view of the BMW 7 Series Sedan

REVERSING ASSISTANT.

Driving Assistant Professional: three-quarter front view of BMW 7 Series Sedan driving in front of urban setting

DRIVING ASSISTANT PROFESSIONAL

Technical innovations in the BMW 7 Series Sedan are just as indispensable as the feel good atmosphere in the interior.
The new BMW 7 Series demonstrates our understanding of modern luxury, confident presence and maximum comfort.
Jozef Kabaň, Vice President Design BMW

MORE PRESENCE. MORE PERSONALITY.

THE BMW INDIVIDUAL 7 SERIES SEDAN

Unique character is immediately apparent: in the BMW Individual 7 Series Sedan, you can recognise it instantly. The impress light-alloy wheels in W-spoke bicolour Ferric Grey styling and the fine paint finish in Aventurin Red metallic lend it additional elegance and underline the special presence of the vehicle at first glance. The initial impression becomes clearer on entry through the aluminium door sill finishers with illuminated “BMW Individual” lettering and continues throughout the interior, from the exclusive BMW Individual full leather upholstery via the roof liner options to the interior trim strips. An exceptional character for genuine personalities.
BMW Individual 7 Series Sedan in red in side view in front of urban setting
BMW 7 Series Sedan: entry sill with BMW Individual lettering
BMW Individual 7 Series Sedan in red in birds-eye perspective
BMW Individual 7 Series Sedan high-quality interior in black
BMW Individual 7 Series Sedan in red in birds-eye perspective

BMW INDIVIDUAL 7 SERIES SEDAN

BMW Individual 7 Series Sedan in red in side view in front of urban setting

BMW INDIVIDUAL 7 SERIES SEDAN

BMW Individual 7 Series Sedan high-quality interior in black

INTERIOR OF THE BMW INDIVIDUAL 7 SERIES SEDAN

BMW 7 Series Sedan: entry sill with BMW Individual lettering

ENTRY SILL WITH BMW INDIVIDUAL LETTERING

BMW ConnectedDrive: man holds lit-up globe in his hands

BRINGING THE WORLD CLOSER TO YOU.

BMW CONNECTEDDRIVE

BRINGING THE WORLD CLOSER TO YOU.

BMW CONNECTEDDRIVE

BMW Luxury Class: woman in front of turquoise background

MONUMENTS OF EXCELLENCE.

THE BMW LUXURY CLASS

MONUMENTS OF EXCELLENCE.

THE BMW LUXURY CLASS

THE BMW 7 SERIES SEDAN IN DETAIL.

BMW 7 Series Sedan, inform, equipment

THE BMW 7 SERIES SEDAN IN DETAIL